From the green years to the prime of life, from the thorns to the smooth road, FOTON Motor has gone through an extraordinary 28 years. On 28th August, 2024, Foton Motor celebrated its 28th birthday with its cumulative export volume reaching 1 million. Looking back on the road ahead, Foton Motor is full of confidence and has achieved a brilliant leap forward in the “GREEN” Strategy by Growth, Region, Electric, Ecosystem and Network.

Driving Global GROWTH

As the commercial vehicle company that broke through the sales volume of 11 million in the shortest time in the world, Foton Motor has been developing overseas markets since 2004, and has taken the internationalization strategy as one of the core strategies for high-quality development of the company. By continuously improving product strength, it has successfully built a new quality productivity system with new energy, digitalization and intelligent manufacturing as the core, and achieved scale growth. In this process, Foton Motor has not only made remarkable achievements in technology, products, markets and other aspects, but also continuously exceeded customer expectations, leading the high-quality development of the entire industry with excellent product performance and service quality.

Foton Motor is empowering its full range of commercial vehicle products with its 'fuel + new energy' dual-line independent research and development technology. The results of the 'ICE + BEV' dual-line strategy have begun to emerge: it has been ranked first in China's commercial vehicle industry for 19 consecutive years and has been ranked first in China's commercial vehicle exports for 13 consecutive years. In Chile, Foton Motor's light truck market share ranks first; in Peru, Foton Motor's heavy truck is the top 1 Chinese brand and the top 5 in the market; in Colombia, Foton Motor has been ranked second in the truck market for three consecutive years, and has been ranked first in the heavy truck automatic transmission market share; in the Philippines, Foton Motor has been ranked first in six-wheel truck sales for many years; Foton Motor's fuel pickup TUNLAND G series has also entered Europe. As of April this year, it has won 400 orders in Italy.

REGION Roots, Global Reach

Foton Motor is not only actively expanding in the global market, but also committed to regional manufacturing to improve product competitiveness and promote local economic growth. Through 28 years of global layout and market cultivation, Foton Motor has gradually broken through strategic markets such as Europe, Mexico, and Thailand, and has built 22 KD factories around the world with a standard production capacity of 800,000 vehicles; overseas distribution networks exceed 1,000 and service networks exceed 1,200, covering more than 130 countries and regions. Not only creates value for the regional industrial chain, but also provides employment opportunities for the local society and promotes the sustainable development of the local economy.

Leading ELECTRIC Revolution

Born in the Chinese market, where competition in the global new energy industry is the most intense, Foton Motor has achieved a comprehensive leap forward in commercial vehicle new energy technology and product applications, and has gone global. It has independently developed and mastered the core technologies of 'three electrics', and has developed pure electric, hybrid, and hydrogen fuel cell technologies in parallel, covering the full range of commercial vehicle products, and customized to meet international technical requirements. Its pure electric light trucks, VANs, buses and other new energy products have passed the WVTA EU vehicle type certification and are 'entering' European countries such as Italy, Poland, and Spain. At the same time, the pure electric development project with the leading European light commercial vehicle company is also on the verge of being launched. Foton Motor's European business will usher in a new era of 'independent + cooperation' strategic operations with new energy as the leading business.

Not only in Europe, Foton Motor's new energy products have spread across Australia, Asia Pacific, South America and other markets. By the end of 2022, Foton Motor's pure electric buses have delivered more than 1,400 units in Latin America, becoming the brand with the highest market share in the electric bus market in Latin America. In markets such as Malta, Mexico, Australia, New Zealand, India, Singapore, and Egypt, Foton Motor's pure electric and hydrogen fuel cell buses and trucks have been delivered to international industry customers in Latin America, Asia Pacific and other regions, and have achieved commercial operation in core scenarios such as international urban bus systems, airports, express logistics, etc.

Building a Smart ECOSYSTEM

FOTON Motor is not just an automobile manufacturer. It has also taken independent technological breakthroughs as its guide and started a strategic layout of technology in key areas such as intelligence. It has also achieved fruitful results in the field of intelligent connected technology, promoted the interaction between people, vehicles and the environment, and is committed to providing users with a more intelligent and convenient travel experience.

As the first step in building a global intelligent network ecosystem, the first batch of products equipped with Foton Motor's Internet of Vehicles system have been put into operation in overseas markets, covering fuel vehicles and new energy products, and can realize vehicle operations and TCO management functions such as location services, fuel consumption analysis, three-electric analysis, and fleet management. In the Chinese market, Foton Motor's Internet of Vehicles has connected more than 2.5 million vehicles and has established an intelligent network closed-loop ecosystem. With the popularization of Foton Motor's Internet of Vehicles in overseas markets, Foton Motor's intelligent network technology will empower global users and enhance user operation value.

Forge a Global Alliances NETWORK

On the road to internationalization, Foton Motor has upgraded its value chain with the world's leading intelligent manufacturing system and technical quality control standards, linked up with global commercial vehicle leaders and core components, such as Daimler, Cummins, ZF, Bosch, Meritor and other world-class companies, to build an alliance cooperation system of 'complete vehicle + components + ecological operation', maintained a strategic partnership with CATL, a global leading new energy battery giant, enabled the upgrading of fuel and new energy products, and established the 'SuperPowerTrain' core power chain competitive advantage on a global scale, achieving comprehensive surpassing and leadership in core businesses such as trucks in Southeast Asia, Latin America and other regions.

At the same time, Foton Motor has also carried out commercial vehicle cooperation projects with strong regional brands such as Italy's Piaggio and Thailand's Charoen Pokphand, continuously expanding its business horizontally, cultivating sustainable competitiveness, and supporting the implementation of Foton Motor's internationalization strategy.

The star journey sets sail and sets sail for the future. Foton Motor will continue to work with global partners with an open and inclusive attitude to continuously consolidate and expand its leading position in the global commercial vehicle market and contribute more to the prosperity and development of the global commercial vehicle industry.