On July 11, BAIC FOTON officially opened its first secondary dealership in Shymkent, Kazakhstan’s third-largest city. This milestone marks a significant step forward in BAIC FOTON’s strategy to deepen its presence in Central Asia and enhance its localized sales and service network.
Silk Road Roadshow Showcases Brand Strength
Ahead of the grand opening, BAIC FOTON kicked off its Silk Road presence with an AUMAN truck roadshow. On July 10, a convoy of heavy-duty trucks set off from Almaty on a 700-kilometer journey to Shymkent, Kazakhstan’s third-largest city. The fleet included two GALAXY tractor trucks, one AUMAN R, and two AUMAN C models.
Along the route, the convoy stopped at key service stations frequented by local truck operators. These stops provided opportunities for in-depth, face-to-face interactions with Central Asian truck users, allowing BAIC FOTON to demonstrate the reliability and efficiency of its heavy-duty trucks firsthand—sparking strong interest among logistics professionals along the Silk Road.
The roadshow and opening event spotlighted BAIC FOTON’s star product lineup:The FOTON GALAXY Tractor targets the high-end market with a combination of intelligent safety systems, luxurious interiors, and ultra-low fuel consumption, offering customers an efficient, comfortable, and smart logistics solution.The AUMAN R is designed for mid- to long-haul logistics in the mid-to-high-end segment, featuring excellent cost performance, outstanding stability, and proven durability—making it a trusted partner for smart logistics.The AUMAN C, known for its rugged durability and powerful performance, is the ideal choice for heavy-duty applications such as construction and mining under complex working conditions.
Grand Opening Marks Strong Market Momentum
On July 11, the Ordabasy District of Shymkent witnessed a major milestone with the grand opening of BAIC FOTON motor company first secondary dealership in the area. The district governor attended the ceremony and delivered a warm speech, praising BAIC FOTON’s continued investment in the local market, its expanding sales and service network, and its role in driving regional logistics development.
The event drew strong interest and enthusiasm. Customers expressed deep trust in BAIC FOTON's high-quality heavy-duty trucks and its well-structured service network plans. The opening celebration was capped off by a successful start—10 AUMAN R units were ordered on the spot, delivering a strong 'first win' for the new dealership.This new location fills a key gap in BAIC FOTON’s sales network in southern Kazakhstan, a vital economic hub. It will serve a broader region, providing local customers with convenient access to sales, service, and spare parts support, significantly boosting BAIC FOTON’s responsiveness and market presence in the area.
Deep Market Engagement Yields High-End Success
In 2025, BAIC FOTON has capitalized on regulatory changes in Kazakhstan to seize new opportunities for market upgrading. By precisely targeting local needs, the company successfully introduced five advanced models tailored for high-end hauling, mid- to long-distance logistics, and construction applications. These vehicles meet the growing demand among Kazakh customers for efficient, reliable, and intelligent transportation solutions—driving rapid market growth.
The successful expansion into Shymkent is a vivid example of BAIC FOTON’s global strategy in action. Earlier this year, FOTON Galaxus Global Expedition kicked off in Beijing, tracing the historic Silk Road through 24 cities across 8 provinces in China, before reaching Almaty, Bishkek, and ultimately Tashkent. This 7,000-kilometer endurance journey showcased the global competitiveness of China’s high-end heavy-duty trucks.The opening of the new Shymkent dealership is yet another milestone along this journey—delivering tangible results from FOTON’s bold push into international markets.
The echoes of camel bells along the ancient Silk Road speak to centuries of friendship—now revitalized by modern engines driving shared development. The launch of BAIC FOTON’s secondary dealership in Shymkent not only strengthens its own sales and service network in Kazakhstan, but also stands as a powerful symbol of China-Kazakhstan industrial cooperation under the “Belt and Road Initiative”.As BAIC FOTON continues to expand its local network and refine its product lineup, it is steadily injecting new momentum into Kazakhstan’s transportation sector—bringing high-end Chinese manufacturing into the heart of regional economic development.