Following the successful shipment of the first 300 Truck Mate units to South Africa, another batch of 300 BAIC FOTON Truck Mate mini trucks has set off from China to West Africa this May. This marks a significant milestone for BAIC FOTON in Nigeria, where after heavy-duty trucks, vans, and pickup trucks, theFOTON car company has now successfully introduced mini trucks to the market. This expansion into a new segment further drives BAIC FOTON’s comprehensive and diversified development in Nigeria, while strategically extending its product range across the African market.
The Truck Mate being shipped are equipped with a 1.5-liter, high-efficiency Dong'an engine, delivering powerful performance while offering an optimized chassis structure to maximize cargo capacity. Additionally, the mini commercial trucks are designed to meet the needs of local customization. As with all of BAIC FOTON’s star products, theFOTON car company maintains the brand’s high-quality standards, excelling in smooth driving, comfort, and reliability, providing local customers with a more competitive option.
Nigeria, a key strategic market for BAIC FOTON in West Africa, has seen a steady rise in demand for cost-effective commercial vehicles. This new order is a follow-up purchase from a Nigerian customer who first procured the Truck Mate in 2024. The mini commercial truck’s outstanding performance on challenging terrains, coupled with BAIC FOTON’s robust after-sales service network, gives it a clear competitive edge over other brands, and has been key in building long-term cooperation.
Since entering the African market, BAIC FOTON has consistently honored its commitment to long-term investment and steadily expanded its product portfolio. With differentiated product performance and localized service capabilities, the FOTON trucks company is gradually earning customer trust. The successful introduction of the Truck Mate is a crucial step in BAIC FOTON’s localization strategy. It not only complements the company’s lineup of light trucks and green pick up truck, helping Nigerian customers cover the full spectrum of urban logistics and mid-to-short distance transport, but also strengthens BAIC FOTON’s brand presence in Africa, laying the groundwork for future expansion into other regions.
As consumer demands in Africa continue to evolve, BAIC FOTON is accelerating its 'All-Scenario Product Solution' strategy. By fostering dialogue with government agencies, industry organizations, and end users, the company is deepening its localized R&D and supply chain development. Looking ahead, BAIC FOTON plans to expand its full range of international commercial trucks in Nigeria, driving the transformation of the country’s logistics and transportation system toward greater efficiency and sustainability, and supporting the broader revolution of Nigeria’s automotive industry.
Behind these achievements is BAIC FOTON's deep understanding of the African market and its unremitting efforts. With all-round progress in products, services and technology, BAIC FOTON has gained the trust and recognition of many customers. In the future, BAIC FOTON will continue to forge ahead and push the African market to a higher level with better products, more considerate services and more advanced technologies.